Branding

Just as no two banks are alike, neither are two bank brands. What’s different is what’s special, and our brands celebrate that uniqueness.

From naming the bank to developing an entire branding system, we build brands that ignite the team and fuel the bank. We create brands that have a positive effect on the communities they serve. We craft brands people love. You can view our most recent work here.

From brand discovery through implementation, FMS specializes in building brands for banks from coast to coast. We create brands that spark a lasting, emotional connection between customers and their bank. Through insights, creativity and strategy, we craft brands that create unique experiences for customers, help our clients differentiate themselves in the marketplace and maximize their marketing dollars. And we help to create a united purpose and brand organization within a bank’s culture, develop collaborative core values the team can believe in, cultivate good brand judgment among employees and develop skills needed to live the brand—from leadership to the front lines.

Advertising to web, videos to collateral, we do it all, knowing that every touch point is an opportunity to build the brand.

  • Brand strategy
  • Brand development
  • Brand identity development
  • External brand launching
  • Internal brand building
  • Rebranding
  • Continuing brand development