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Amber Farley: The social butterfly

Amber lives in the world of the Semantic Web. She is plugged in. Online. Social. And electric. She oversees the digital points of entry for your bank — all virtual, interactive expressions of your brand. If it has a screen, she understands how to maximize its appeal. Adding usability, meaning, structure, functionality and even fun to the brand experience, she reaches people the new- fashioned way, right at the moment of relevance. She is forward thinking. She is digitally driven. She is downright wired.

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Amber Farley