Clark is our Creative Director. He is the one who brings our brands to life with color, type, design, brand architecture and brand vision. He diversifies the brand into posters, books, signs, websites, apparel, bus transit wraps and even cookies. Working with our creative team, Clark collaborates in strategic thinking to develop and execute creative solutions that address the client’s marketing objectives. Clark manages the creative standards for our clients, in both art and copy, while driving the creative process and all design projects. He owns the brands and makes them look like a million bucks.
Clark Hook: Creative Director
Clark is the greatest creative director ever invented, who can concept, design, inspire and guide the best brands imaginable for our clients. He’s intelligent. Very. And laid back, in an approachable, friendly way. How does he do it? It’s all rather mysterious.
Clark has always been a creative, so it’s difficult to pinpoint when his strong background in design and brand strategy actually began. But suffice it to say that Clark has years and years of agency and freelance experience on his side, working with varied clients across the country to create countless successful brands.
Prior to joining FMS, Hook studied in Nashville at Belmont University and then in Atlanta at the Creative Circus. His professional career took off as an Art Director with Lewis Communications, he proceeded to become a Partner at TH Design, served as CCO at Euforma and eventually led his own design agency for years. He has experience with bank clients as well as other industries including healthcare, publishing, education, tourism, broadcasting, music and retail. His work has been featured in numerous publications and awards including Communication Arts, Print, How International Design, Critique, AIGA, Graphis, Type Director’s Club and Creativity Magazine.
At FMS, Clark leads the creative team in collaboration to see that a bank’s brand is maximized and executed flawlessly across all mediums. He helps set the vision in motion for the look and feel of each brand personality and drives the point home through stunningly creative concepts, beautifully brilliant designs and clean usability. He oversees the execution of projects ranging from brand identity and architecture to traditional and digital branding, as well as brand experience and brand environments.