Sean is the engine to your brand coming to life. A more
appropriate term for his role is director because it more clearly
makes the point. He is the one with an obligation to ensure
every promise that is made to you is fulfilled. With that comes a
responsibility at every level to orchestrate the production of the
project and the coordination of the entire FMS team. No small
task, indeed. He manages. Oversees. Redirects. Motivates.
Relegates and delegates.
Sean Hockenbery, Executive Director
One of FMS’ first hires, Sean Hockenbery is responsible for all aspects of client
relationships—both internal and external—within the agency. Sean brings a
strong background in both the financial and retail banking industry to his position
at FMS and is dedicated to maintaining exceptional relationships with our clients.
As managing director of the agency, Sean collaborates with clients to ensure the
bank’s marketing objectives and corporate strategies are clearly heard,
understood and met. Serving as the client’s advocate, he takes ownership of
every branding and production campaign that flows through the agency,
overseeing the creativity development and working closely with our internal
creative team to manage the process.
As director of agency operations and production oversight, Sean also works
closely with our other agency directors to manage the financial direction for the
agency, including overseeing expenses, planning production budgets, making
projections, and managing and directing staff to achieve excellence and hit the
deadlines.
Sean’s rich background in financial services, marketing and account services
provides him with the varied tools required to manage the client services
team at FMS, including new client development, creative development and
ongoing account management. He is also experienced in developing new client
relationships, leading the presentation process and in integrating new accounts
into the FMS family.
Sean offers expertise and insider knowledge of the banking industry, having
served for three years as a Client Service Coordinator for American Express
Financial Advisors, which provided him with extensive experience in customer
relations and management. He later worked with Union Planters, which became
Regions Bank, serving as a financial services representative; this role gave him
a true understanding of the challenges of sparking retail deposit and loan growth.
His considerable experience in the bank has helped him thoroughly understand
the ever-changing retail environment of banks.
Sean is a graduate of Middle Tennessee State University with a degree in
marketing. He is also a graduate of the American Bankers Association’s School
of Bank Marketing.
