Tim Pannell: President, CEO, Partner
of Financial Marketing Solutions (FMS), a nationally acclaimed advertising studio catering exclusively to financial institutions, Tim draws on more than two decades of experience implementing marketing campaigns for banks throughout the nation. He and his partner organized a team of creative
experts to provide premium design and branding services to premiere clients
throughout the country. A prolific traveler, coveted consultant and sought-after
speaker, Tim advises financial institutions on corporate strategies and marketing
as it relates to the changing landscape of the banking industry. He is a constant
source of motivation to his dozens of long-term bank clients through his passion
for excellence, contagious energy and clarity of purpose.
Prior to founding FMS, Pannell served as vice-president and executive director of
the Financial Services Division of a Nashville-based marketing communications
agency, creating and defining the department into the precursor of FMS. A
graduate of the School of Bank Marketing, he is experienced in all aspects of
advertising in the financial arena, including complete rebranding of organizations,
smoothing merger transitions, opening de novos and new branches, introducing
products, training staff, increasing revenue and promoting community service
efforts, to name a few. Under his leadership, projects have consistently received
recognition in the industry and praise from long-term clients.
Beyond his endeavors with FMS, Tim speaks around the country about branding,
marketing, training, motivating, leading and even organizing a bank. He has
spoken extensively as a keynote speaker, participating in panel discussions,
state and national conferences, and international business meetings. To inquire
about booking Pannell to speak at your next event, contact him at 615.476.7731.
History of Tim Pannell and partner Laurie Campbell Pannell
In 1990, Tim and Laurie met as coworkers at an ad agency,
where Tim was responsible for the roll-out of a financial services
marketing division. They left and opened their own company in
2005 (and married in 2008). Concentrating on banks, Tim leads
with strategy while Laurie sparks creative thinking. Their best work
is a happy marriage of both approaches, marked by brands that
inspire.