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Recommended Reading
We are avid readers of all trades, keeping up with today’s most influential trends
in the financial industry as well as technology breakthrus, social behavior,
efficiency improvements and yes … even pop culture.
That Used To Be Us by Thomas L. Friedman and Michael Mandelbaum
Purchase it here. The Starbucks Experience by Joseph Michelli
Purchase it here.
The Orange Code by Arkadi Kuhlmann and Bruce Philp
Purchase it here.
Leading for Growth by Raymond P. Davis and Alan Shrader
Purchase it here.
Blue Ocean Strategy by W. Chan Kim and Renee Maulborgne
Purchase it here.
Let My People Go Surfing by Yvon Chouinard
Purchase it here.
Bank 2.0 by Brett King
Purchase it here.
Living Brands by Raymond Nadeau
Purchase it here.
Be Your Own Brand by David McNally and Karl D. Speak
Purchase it here.
Brand Sense by Martin Lindstrom and Philip Kotler
Purchase it here.
Brand from the Inside by Libby Sartain and Mark Schumann
Purchase it here.
Made to Stick by Chip Heath
Purchase it here.
Primal Branding by Patrick Hanlon
Purchase it here.
The Brand Gap by Marty Neumeier
Purchase it here.
Coming to Concurrence by J. Walker Smith, Ann Clurman and Craig Wood
Purchase it here.
Profit-Growth Banking by Roxanne Emmerich
Purchase it here.
Satisfaction by Chris Denove and James Power
Purchase it here.
Why We Buy by Paco Underhill
Purchase it here.
A New Brand World by Scot Bedbury
Purchase it here.
How Brands Become Icons by Douglas B. Holt
Purchase it here.
Love Marks by Kevin Roberts
Purchase it here.
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